淘宝开放平台 - 文档中心

请求地址：

环境	HTTP请求地址	HTTPS请求地址
正式环境	http://gw.api.taobao.com/router/rest	https://eco.taobao.com/router/rest

公共请求参数：

名称	类型	是否必须	描述
method	String	是	API接口名称。
app_key	String	是	TOP分配给应用的AppKey。
target_app_key	String	否	被调用的目标AppKey，仅当被调用的API为第三方ISV提供时有效。
sign_method	String	是	签名的摘要算法，可选值为：hmac，md5。
sign	String	是	API输入参数签名结果，签名算法介绍请点击这里。
session	String	否	用户登录授权成功后，TOP颁发给应用的授权信息，详细介绍请点击这里。当此API的标签上注明：“需要授权”，则此参数必传；“不需要授权”，则此参数不需要传；“可选授权”，则此参数为可选。
timestamp	String	是	时间戳，格式为yyyy-MM-dd HH:mm:ss，时区为GMT+8，例如：2015-01-01 12:00:00。淘宝API服务端允许客户端请求最大时间误差为10分钟。
format	String	否	响应格式。默认为xml格式，可选值：xml，json。
v	String	是	API协议版本，可选值：2.0。
partner_id	String	否	合作伙伴身份标识。
simplify	Boolean	否	是否采用精简JSON返回格式，仅当format=json时有效，默认值为：false。

名称	类型	是否必须	描述
top_service_context	TopServiceContext	必须	topServiceContext
└ biz_code String 必须 xxxxx api业务线编码 └ login_type Number 可选 1 1: 直客(正常)登录 2: 代理直投(叉乘账号) └ member_id Number 可选 12345 代理直投时被代理商家账号, 代理直投（叉乘）时必填。直客时也可以填入 memberId └ ext String 可选 {} 扩展内容, 暂时无用
creative_ref_command_list_v_o	CreativeRefCommandListVO	必须	creativeRefCommandListVO
creative_ref_list CreativeRefCommandVO [] 必须创意关联关系集合 └ campaign_id Number 可选 68796878069 计划id,计划已经存在场景必填 └ adgroup_id Number 可选 68793666608 单元id,单元已经存在场景必填 └ creative_id Number 可选 6845715605 创意id └ creative_id_list Number [] 可选 [739684500310001] 创意id列表 └ add_main_pic_video Boolean 可选 true 主图视频,true:是,false:否 └ add_auto_creative Boolean 可选 true 增加智能创意,true:是,false:否 material_image_info_list MaterialImageInfoVO [] 可选主副图素材 └ material_id Number 可选 714616513841 物料id └ image_position Number 可选 0 主副图图片位置，主图0,副图从1开始 └ img_url String 可选 https://img.alicdn.com/bao/uploaded/i1/3838159498/O1CN013BTEpu2K28f5CkcgG_!!3838159498.jpg 图片链接 └ link_url String 可选 http://item.taobao.com/item.htm?id=668800719012 物料链接 └ material_name String 可选外投宝贝测试，请不要拍物料名称

名称	类型	示例值	描述
top_result	TopResult		topResult
info TopInfo 通用前端结果的Info信息请求系统信息 └ ok Boolean true 是否成功 └ message String 参数错误错误信息 └ error_code String xxxxx 错误编码 creative_ref_result_v_o_top_part_data TopPartData 结果集 └ count Number 10 成功数量 creative_ref_result_v_o_list CreativeRefResultVO [] 批量成功结果集 └ campaign_id Number 68796878069 计划id └ adgroup_id Number 68793666608 单元id └ creative_id Number 6843262308 创意id └ reason String xxxxx 失败原因 └ error_count Number 10 失败数量 error_details TopFailResult [] 失败结果集 └ code String xxxxx 业务失败编码 └ msg String xxxxx 业务失败原因

JAVA
.NET
PHP
CURL
Python
C/C++
NodeJS

TaobaoClient client = new DefaultTaobaoClient(url, appkey, secret);
UniversalbpNewCreativeBindRequest req = new UniversalbpNewCreativeBindRequest();
UniversalbpNewCreativeBindRequest.TopServiceContext obj1 = new UniversalbpNewCreativeBindRequest.TopServiceContext();
obj1.setBizCode("xxxxx");
obj1.setLoginType(1L);
obj1.setMemberId(12345L);
obj1.setExt("{}");
req.setTopServiceContext(obj1);
UniversalbpNewCreativeBindRequest.CreativeRefCommandListVO obj2 = new UniversalbpNewCreativeBindRequest.CreativeRefCommandListVO();
List<UniversalbpNewCreativeBindRequest.CreativeRefCommandVO> list4 = new ArrayList<UniversalbpNewCreativeBindRequest.CreativeRefCommandVO>();
UniversalbpNewCreativeBindRequest.CreativeRefCommandVO obj5 = new UniversalbpNewCreativeBindRequest.CreativeRefCommandVO();
list4.add(obj5);
obj5.setCampaignId(68796878069L);
obj5.setAdgroupId(68793666608L);
obj5.setCreativeId(6845715605L);
obj5.setCreativeIdList(new Long[] { 739684500310001 };
);
obj5.setAddMainPicVideo(true);
obj5.setAddAutoCreative(true);
List<UniversalbpNewCreativeBindRequest.MaterialImageInfoVO> list8 = new ArrayList<UniversalbpNewCreativeBindRequest.MaterialImageInfoVO>();
UniversalbpNewCreativeBindRequest.MaterialImageInfoVO obj9 = new UniversalbpNewCreativeBindRequest.MaterialImageInfoVO();
list8.add(obj9);
obj9.setMaterialId(714616513841L);
obj9.setImagePosition(0L);
obj9.setImgUrl("https://img.alicdn.com/bao/uploaded/i1/3838159498/O1CN013BTEpu2K28f5CkcgG_!!3838159498.jpg");
obj9.setLinkUrl("http://item.taobao.com/item.htm?id=668800719012");
obj9.setMaterialName("外投宝贝测试，请不要拍");
list6.setMaterialImageInfoList(list8);
obj2.setCreativeRefList(list4);
req.setCreativeRefCommandListVO(obj2);
UniversalbpNewCreativeBindResponse rsp = client.execute(req, sessionKey);
System.out.println(rsp.getBody());

ITopClient client = new DefaultTopClient(url, appkey, secret);
UniversalbpNewCreativeBindRequest req = new UniversalbpNewCreativeBindRequest();
UniversalbpNewCreativeBindRequest.TopServiceContextDomain obj1 = new UniversalbpNewCreativeBindRequest.TopServiceContextDomain();
obj1.BizCode = "xxxxx";
obj1.LoginType = 1L;
obj1.MemberId = 12345L;
obj1.Ext = "{}";
req.TopServiceContext_ = obj1;
UniversalbpNewCreativeBindRequest.CreativeRefCommandListVODomain obj2 = new UniversalbpNewCreativeBindRequest.CreativeRefCommandListVODomain();
List<UniversalbpNewCreativeBindRequest.CreativeRefCommandVODomain> list4 = new List<UniversalbpNewCreativeBindRequest.CreativeRefCommandVODomain>();
UniversalbpNewCreativeBindRequest.CreativeRefCommandVODomain obj5 = new UniversalbpNewCreativeBindRequest.CreativeRefCommandVODomain();
list4.Add(obj5);
obj5.CampaignId = 68796878069L;
obj5.AdgroupId = 68793666608L;
obj5.CreativeId = 6845715605L;
obj5.CreativeIdList = new long[] { 739684500310001 };
;
obj5.AddMainPicVideo = true;
obj5.AddAutoCreative = true;
List<UniversalbpNewCreativeBindRequest.MaterialImageInfoVODomain> list7 = new List<UniversalbpNewCreativeBindRequest.MaterialImageInfoVODomain>();
UniversalbpNewCreativeBindRequest.MaterialImageInfoVODomain obj8 = new UniversalbpNewCreativeBindRequest.MaterialImageInfoVODomain();
list7.Add(obj8);
obj8.MaterialId = 714616513841L;
obj8.ImagePosition = 0L;
obj8.ImgUrl = "https://img.alicdn.com/bao/uploaded/i1/3838159498/O1CN013BTEpu2K28f5CkcgG_!!3838159498.jpg";
obj8.LinkUrl = "http://item.taobao.com/item.htm?id=668800719012";
obj8.MaterialName = "外投宝贝测试，请不要拍";
obj5.MaterialImageInfoList= list7;
obj2.CreativeRefList= list4;
req.CreativeRefCommandListVO_ = obj2;
UniversalbpNewCreativeBindResponse rsp = client.Execute(req, sessionKey);
Console.WriteLine(rsp.Body);

$c = new TopClient;
$c->appkey = $appkey;
$c->secretKey = $secret;
$req = new UniversalbpNewCreativeBindRequest;
$top_service_context = new TopServiceContext;
$top_service_context->biz_code="xxxxx";
$top_service_context->login_type="1";
$top_service_context->member_id="12345";
$top_service_context->ext="{}";
$req->setTopServiceContext(json_encode($top_service_context));
$creative_ref_command_list_v_o = new CreativeRefCommandListVO;
$creative_ref_list = new CreativeRefCommandVO;
$creative_ref_list->campaign_id="68796878069";
$creative_ref_list->adgroup_id="68793666608";
$creative_ref_list->creative_id="6845715605";
$creative_ref_list->creative_id_list="[739684500310001]";
$creative_ref_list->add_main_pic_video="true";
$creative_ref_list->add_auto_creative="true";
$material_image_info_list = new MaterialImageInfoVO;
$material_image_info_list->material_id="714616513841";
$material_image_info_list->image_position="0";
$material_image_info_list->img_url="https://img.alicdn.com/bao/uploaded/i1/3838159498/O1CN013BTEpu2K28f5CkcgG_!!3838159498.jpg";
$material_image_info_list->link_url="http://item.taobao.com/item.htm?id=668800719012";
$material_image_info_list->material_name="外投宝贝测试，请不要拍";
$creative_ref_list->material_image_info_list = $material_image_info_list;
$creative_ref_command_list_v_o->creative_ref_list = $creative_ref_list;
$req->setCreativeRefCommandListVO(json_encode($creative_ref_command_list_v_o));
$resp = $c->execute($req, $sessionKey);

curl -X POST 'http://gw.api.taobao.com/router/rest' \
-H 'Content-Type:application/x-www-form-urlencoded;charset=utf-8' \
-d 'app_key=12129701' \
-d 'format=json' \
-d 'method=taobao.universalbp.new.creative.bind' \
-d 'partner_id=apidoc' \
-d 'session=01a4e89a-1c47-487b-9a13-83d9b89e0244' \
-d 'sign=F7BFC502D2D35E5447C383DDBD82C6AB' \
-d 'sign_method=hmac' \
-d 'timestamp=2025-04-28+15%3A28%3A09' \
-d 'v=2.0' \
-d 'creative_ref_command_list_v_o=null' \
-d 'top_service_context=TopServiceContext'

# -*- coding: utf-8 -*-
import top.api

req=top.api.UniversalbpNewCreativeBindRequest(url,port)
req.set_app_info(top.appinfo(appkey,secret))

req.top_service_context="TopServiceContext"
req.creative_ref_command_list_v_o=""
try:
	resp= req.getResponse(sessionkey)
	print(resp)
except Exception,e:
	print(e)

pTopRequest pRequest = alloc_top_request();
pTopResponse pResponse = NULL;
pTaobaoClient pClient = alloc_taobao_client(url, appkey, appsecret);
set_api_name(pRequest,"taobao.universalbp.new.creative.bind");
add_param(pRequest,"top_service_context","数据结构JSON示例");
add_param(pRequest,"creative_ref_command_list_v_o","数据结构JSON示例");
pResponse = top_execute(pClient,pRequest,sessionKey);
printf("ret code:%d\n",pResponse->code);
if(pResponse->code == 0){
	pTopResponseIterator ite = init_response_iterator(pResponse);
	pResultItem pResultItem = alloc_result_item();
	while(parseNext(ite, pResultItem) == 0){
		printf("%s:%s\n",pResultItem->key,pResultItem->value);
	}
	destroy_response_iterator(ite);
	destroy_result_item(pResultItem);
}
destroy_top_request(pRequest);
destroy_top_response(pResponse);
destroy_taobao_client(pClient);

TopClient = require('./topClient').TopClient;
var client = new TopClient({
	'appkey': 'appkey',
	'appsecret': 'secret',
	'REST_URL': 'http://gw.api.taobao.com/router/rest'
});

client.execute('taobao.universalbp.new.creative.bind', {
	'top_service_context':'数据结构JSON示例',
	'creative_ref_command_list_v_o':'数据结构JSON示例'
}, function(error, response) {
	if (!error) console.log(response);
	else console.log(error);
})

XML示例
JSON示例

<universalbp_new_creative_bind_response>
    <top_result>
        <info>
            <ok>true</ok>
            <message>参数错误</message>
            <error_code>xxxxx</error_code>
        </info>
        <creative_ref_result_v_o_top_part_data>
            <count>10</count>
            <creative_ref_result_v_o_list>
                <creative_ref_result_v_o>
                    <campaign_id>68796878069</campaign_id>
                    <adgroup_id>68793666608</adgroup_id>
                    <creative_id>6843262308</creative_id>
                    <reason>xxxxx</reason>
                </creative_ref_result_v_o>
            </creative_ref_result_v_o_list>
            <error_count>10</error_count>
            <error_details>
                <top_fail_result>
                    <code>xxxxx</code>
                    <msg>xxxxx</msg>
                </top_fail_result>
            </error_details>
        </creative_ref_result_v_o_top_part_data>
    </top_result>
</universalbp_new_creative_bind_response>

{
    "universalbp_new_creative_bind_response":{
        "top_result":{
            "info":{
                "ok":true,
                "message":"参数错误",
                "error_code":"xxxxx"
            },
            "creative_ref_result_v_o_top_part_data":{
                "count":10,
                "creative_ref_result_v_o_list":{
                    "creative_ref_result_v_o":[
                        {
                            "campaign_id":68796878069,
                            "adgroup_id":68793666608,
                            "creative_id":6843262308,
                            "reason":"xxxxx"
                        }
                    ]
                },
                "error_count":10,
                "error_details":{
                    "top_fail_result":[
                        {
                            "code":"xxxxx",
                            "msg":"xxxxx"
                        }
                    ]
                }
            }
        }
    }
}

XML示例
JSON示例

<error_response>
    <code>50</code>
    <msg>Remote service error</msg>
    <sub_code>isv.invalid-parameter</sub_code>
    <sub_msg>非法参数</sub_msg>
</error_response>

{
	"error_response":{
		"msg":"Remote service error",
		"code":50,
		"sub_msg":"非法参数",
		"sub_code":"isv.invalid-parameter"
	}
}

错误码	错误描述	解决方案

API测试工具错误码查询工具 SDK下载

开放平台

万相台无界API

taobao.universalbp.new.creative.bind (绑定创意)

公共参数

请求参数

响应参数

请求示例

响应示例

异常示例

错误码解释

API工具

如何获得此API

FAQ