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请求地址：

环境	HTTP请求地址	HTTPS请求地址
正式环境	http://gw.api.taobao.com/router/rest	https://eco.taobao.com/router/rest

公共请求参数：

名称	类型	是否必须	描述
method	String	是	API接口名称。
app_key	String	是	TOP分配给应用的AppKey。
target_app_key	String	否	被调用的目标AppKey，仅当被调用的API为第三方ISV提供时有效。
sign_method	String	是	签名的摘要算法，可选值为：hmac，md5。
sign	String	是	API输入参数签名结果，签名算法介绍请点击这里。
session	String	否	用户登录授权成功后，TOP颁发给应用的授权信息，详细介绍请点击这里。当此API的标签上注明：“需要授权”，则此参数必传；“不需要授权”，则此参数不需要传；“可选授权”，则此参数为可选。
timestamp	String	是	时间戳，格式为yyyy-MM-dd HH:mm:ss，时区为GMT+8，例如：2015-01-01 12:00:00。淘宝API服务端允许客户端请求最大时间误差为10分钟。
format	String	否	响应格式。默认为xml格式，可选值：xml，json。
v	String	是	API协议版本，可选值：2.0。
partner_id	String	否	合作伙伴身份标识。
simplify	Boolean	否	是否采用精简JSON返回格式，仅当format=json时有效，默认值为：false。

名称	类型	是否必须	描述
top_service_context	TopServiceContext	必须	topServiceContext
└ biz_code String 必须 xxxxx api业务线编码
bidword_single_query_v_o	BidwordSingleQueryVo	必须	bidwordSingleQueryVO
└ campaign_id Number 可选 68764632161 计划id └ adgroup_id Number 可选 68805630167 单元id └ bidword_id Number 可选 1131759830446 词id

名称	类型	示例值	描述
result	TopResult		结果体
info TopInfo 请求系统信息 └ ok Boolean true 是否成功 └ message String 参数错误错误信息 └ error_code String xxxxx 错误编码 bidword_price_suggest_v_o BidwordPriceSuggestVo 结果集 └ campaign_id Number 68764632161 计划id └ adgroup_id Number 68805630167 单元id └ bidword_id Number 1131759830446 词id └ no_impression_reason Number 0 0正常，1-销量星级，2-相关性差 suggest_list BidwordPriceSuggestItemVo [] 出价建议 └ bid_price String 0.78 出价 └ rank Number 35 排名 └ rank_name String 31~35位排名范围 └ type Number 0 0:出价建议，4：抢位建议，5：当前出价 └ discount Number 30 溢价 └ market_share_info String xxxxx 市场份额 └ reason String xxxxx 原因 bid_strategy_info BidStrategyVo 抢位信息 └ discount Number 30 溢价 └ status Number 0 0停止，1生效 └ rank Number 1 抢位排名 └ rank_name String 首条排名名称

JAVA
.NET
PHP
CURL
Python
C/C++
NodeJS

TaobaoClient client = new DefaultTaobaoClient(url, appkey, secret);
UniversalbpSuggestBidwordPriceRequest req = new UniversalbpSuggestBidwordPriceRequest();
UniversalbpSuggestBidwordPriceRequest.TopServiceContext obj1 = new UniversalbpSuggestBidwordPriceRequest.TopServiceContext();
obj1.setBizCode("xxxxx");
req.setTopServiceContext(obj1);
UniversalbpSuggestBidwordPriceRequest.BidwordSingleQueryVo obj2 = new UniversalbpSuggestBidwordPriceRequest.BidwordSingleQueryVo();
obj2.setCampaignId(68764632161L);
obj2.setAdgroupId(68805630167L);
obj2.setBidwordId(1131759830446L);
req.setBidwordSingleQueryVO(obj2);
UniversalbpSuggestBidwordPriceResponse rsp = client.execute(req, sessionKey);
System.out.println(rsp.getBody());

ITopClient client = new DefaultTopClient(url, appkey, secret);
UniversalbpSuggestBidwordPriceRequest req = new UniversalbpSuggestBidwordPriceRequest();
UniversalbpSuggestBidwordPriceRequest.TopServiceContextDomain obj1 = new UniversalbpSuggestBidwordPriceRequest.TopServiceContextDomain();
obj1.BizCode = "xxxxx";
req.TopServiceContext_ = obj1;
UniversalbpSuggestBidwordPriceRequest.BidwordSingleQueryVoDomain obj2 = new UniversalbpSuggestBidwordPriceRequest.BidwordSingleQueryVoDomain();
obj2.CampaignId = 68764632161L;
obj2.AdgroupId = 68805630167L;
obj2.BidwordId = 1131759830446L;
req.BidwordSingleQueryVO_ = obj2;
UniversalbpSuggestBidwordPriceResponse rsp = client.Execute(req, sessionKey);
Console.WriteLine(rsp.Body);

$c = new TopClient;
$c->appkey = $appkey;
$c->secretKey = $secret;
$req = new UniversalbpSuggestBidwordPriceRequest;
$top_service_context = new TopServiceContext;
$top_service_context->biz_code="xxxxx";
$req->setTopServiceContext(json_encode($top_service_context));
$bidword_single_query_v_o = new BidwordSingleQueryVo;
$bidword_single_query_v_o->campaign_id="68764632161";
$bidword_single_query_v_o->adgroup_id="68805630167";
$bidword_single_query_v_o->bidword_id="1131759830446";
$req->setBidwordSingleQueryVO(json_encode($bidword_single_query_v_o));
$resp = $c->execute($req, $sessionKey);

curl -X POST 'http://gw.api.taobao.com/router/rest' \
-H 'Content-Type:application/x-www-form-urlencoded;charset=utf-8' \
-d 'app_key=12129701' \
-d 'format=json' \
-d 'method=taobao.universalbp.suggest.bidword.price' \
-d 'partner_id=apidoc' \
-d 'session=0e217797-cf06-4c5a-a14a-0202a278e7f8' \
-d 'sign=4788A690DDA05A945DC33488D2AE98F0' \
-d 'sign_method=hmac' \
-d 'timestamp=2025-04-27+22%3A51%3A28' \
-d 'v=2.0' \
-d 'bidword_single_query_v_o=null' \
-d 'top_service_context=null'

# -*- coding: utf-8 -*-
import top.api

req=top.api.UniversalbpSuggestBidwordPriceRequest(url,port)
req.set_app_info(top.appinfo(appkey,secret))

req.top_service_context="数据结构示例JSON格式"
req.bidword_single_query_v_o="数据结构示例JSON格式"
try:
	resp= req.getResponse(sessionkey)
	print(resp)
except Exception,e:
	print(e)

pTopRequest pRequest = alloc_top_request();
pTopResponse pResponse = NULL;
pTaobaoClient pClient = alloc_taobao_client(url, appkey, appsecret);
set_api_name(pRequest,"taobao.universalbp.suggest.bidword.price");
add_param(pRequest,"top_service_context","数据结构JSON示例");
add_param(pRequest,"bidword_single_query_v_o","数据结构JSON示例");
pResponse = top_execute(pClient,pRequest,sessionKey);
printf("ret code:%d\n",pResponse->code);
if(pResponse->code == 0){
	pTopResponseIterator ite = init_response_iterator(pResponse);
	pResultItem pResultItem = alloc_result_item();
	while(parseNext(ite, pResultItem) == 0){
		printf("%s:%s\n",pResultItem->key,pResultItem->value);
	}
	destroy_response_iterator(ite);
	destroy_result_item(pResultItem);
}
destroy_top_request(pRequest);
destroy_top_response(pResponse);
destroy_taobao_client(pClient);

TopClient = require('./topClient').TopClient;
var client = new TopClient({
	'appkey': 'appkey',
	'appsecret': 'secret',
	'REST_URL': 'http://gw.api.taobao.com/router/rest'
});

client.execute('taobao.universalbp.suggest.bidword.price', {
	'top_service_context':'数据结构JSON示例',
	'bidword_single_query_v_o':'数据结构JSON示例'
}, function(error, response) {
	if (!error) console.log(response);
	else console.log(error);
})

XML示例
JSON示例

<universalbp_suggest_bidword_price_response>
    <result>
        <info>
            <ok>true</ok>
            <message>参数错误</message>
            <error_code>xxxxx</error_code>
        </info>
        <bidword_price_suggest_v_o>
            <campaign_id>68764632161</campaign_id>
            <adgroup_id>68805630167</adgroup_id>
            <bidword_id>1131759830446</bidword_id>
            <no_impression_reason>0</no_impression_reason>
            <suggest_list>
                <bidword_price_suggest_item_vo>
                    <bid_price>0.78</bid_price>
                    <rank>35</rank>
                    <rank_name>31~35位</rank_name>
                    <type>0</type>
                    <discount>30</discount>
                    <market_share_info>xxxxx</market_share_info>
                    <reason>xxxxx</reason>
                </bidword_price_suggest_item_vo>
            </suggest_list>
            <bid_strategy_info>
                <discount>30</discount>
                <status>0</status>
                <rank>1</rank>
                <rank_name>首条</rank_name>
            </bid_strategy_info>
        </bidword_price_suggest_v_o>
    </result>
</universalbp_suggest_bidword_price_response>

{
    "universalbp_suggest_bidword_price_response":{
        "result":{
            "info":{
                "ok":true,
                "message":"参数错误",
                "error_code":"xxxxx"
            },
            "bidword_price_suggest_v_o":{
                "campaign_id":68764632161,
                "adgroup_id":68805630167,
                "bidword_id":1131759830446,
                "no_impression_reason":0,
                "suggest_list":{
                    "bidword_price_suggest_item_vo":[
                        {
                            "bid_price":"0.78",
                            "rank":35,
                            "rank_name":"31~35位",
                            "type":0,
                            "discount":30,
                            "market_share_info":"xxxxx",
                            "reason":"xxxxx"
                        }
                    ]
                },
                "bid_strategy_info":{
                    "discount":30,
                    "status":0,
                    "rank":1,
                    "rank_name":"首条"
                }
            }
        }
    }
}

XML示例
JSON示例

<error_response>
    <code>50</code>
    <msg>Remote service error</msg>
    <sub_code>isv.invalid-parameter</sub_code>
    <sub_msg>非法参数</sub_msg>
</error_response>

{
	"error_response":{
		"msg":"Remote service error",
		"code":50,
		"sub_msg":"非法参数",
		"sub_code":"isv.invalid-parameter"
	}
}

错误码	错误描述	解决方案

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开放平台

直通车API

taobao.universalbp.suggest.bidword.price (关键词建议出价)

公共参数

请求参数

响应参数

请求示例

响应示例

异常示例

错误码解释

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